The society is changing due to the fact that consumers are changing. In the coming years, consumers, in nearly all of the mature and emerging markets, are changing dramatically in terms of their age, income and expenses, lifestyles, health and food, environment, housing, travel and holidays, cars,free time, personal quipment, family, communication and access to culture, level of information trends, status,... all of which influence the international pet industry. This trend is seen in nearly every country. Consumers are changing their preferences, their needs and above all the way they shop. It is not only their attitude which is shifting,also the demographic changes in nearly all the countries all over the world are contributing to an evolving consumer landscape. These developments are one of the pillars of changes and movements in the pet market. But also other mega trends such as the Internet and mobile phones are influencing and will continue to influence consumers and therefore the pet market. On the other hand, the up-and-coming BRIC (Brazil, Russia,India and China) markets are providing new opportunities for the pet industry as well. How can we benefit from this? What does all of this mean for challenges and opportunities for the pet market and especially to keeping your company on the right track towards a positive future?

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